Hi,

I'm Chris Marshall. Applied psychologist, behavioural scientist & performance coach to investment professionals.

Is this for you?

I work with the investors whose decisions carry consequences. Those that have to make calls even when everything is up in the air.  The ones who have to move fast in a world that’s moving even faster.

My coaching practice is built for the people who operate in the high-stakes environment of our modern investment markets. I used a focused, research-based and psychologically grounded approach; shaped by both my own experience in the investment world and as well as that which I bring as a former athlete.

It’s not hand-holding. It’s momentum with depth.

navigating noise

Insights on decision-making & stress when the world won't slow down

Why Smart Investors Invest in Reflection

“It matters less that a portfolio manager is right or wrong, rather that they know when they are right and wrong – and in both cases act with conviction by running winners and cutting losers.” MAN Group, Investing in Skill, 2022 This idea—strong opinions, weakly held—is not just a philosophical

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Drama loops or strategy?

In high-stakes environments like investment and finance, we like to think we’re rational, objective, above the fray. But behind every “just business” decision is a human being. And humans fall into patterns. One of the most revealing models I’ve used in coaching is the Drama Triangle. Originally developed by psychologist

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Chronic Stress vs Risk Appetite

We like to believe that risk-taking is a rational game. That as traders, allocators, and investors you make decisions based on clear frameworks, stable preferences, and calculated edges. But that’s not always the case. What if your biggest risk factor isn’t on the screen? But what is going inside? Back

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Why Peak Performance Looks Calm

Whether you’re running a fund, managing a desk, or steering a team through chaos—there’s something everyone can learn from the way great investors operate under pressure. Because markets are noisy.Trump’s tariffs. AI disruption. Shifting demographics. Cultural whiplash. A landscape that feels more VUCA than ever. And when it gets loud,

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